The Solar Prime
PRIVACY POLICY
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit thesolarprime.com (the “Site”), submit an inquiry, or interact with any of our forms, marketing communications, or related services.
By using this Site or submitting your information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use this Site.
1. Information We Collect
A. Information You Provide Directly
When you fill out a form on our Site — including consultation request forms, solar evaluation tools, contact forms, or lead capture pages — we may collect the following information:
• Full name
• Email address
• Phone number (including mobile/cell)
• Mailing address (city, state, ZIP code)
• Property address
• Average monthly electricity bill
• Property Ownership status
• Length of time you plan to stay in your property
• Any other information you voluntarily provide through forms, surveys, or communications
B. Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect certain technical information, including:
• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referring URLs
• Click behavior and interaction data
• Cookie identifiers and pixel tracking data
2. How We Use Your Information
We use the information we collect for the following purposes:
Lead generation and matching
To connect you with solar advisors, installers, or service providers who may help evaluate solar options suited to your needs.
Service delivery
To respond to your inquiry, provide requested resources (such as solar guides or calculators), or schedule consultations.
Educational communications
To send you information about solar energy, utility rate trends, solar financing structures, and related education.
Marketing communications
To send you relevant solar updates via email, SMS, phone, or mail related to solar guidance, energy costs, and available services. All marketing emails include a clear unsubscribe option and comply with the requirements of the CAN-SPAM Act.
Advertising and retargeting
To show you relevant ads on platforms such as Facebook, Instagram, and Google based on your prior interaction with our Site.
Analytics and improvement
To understand how visitors use our Site so we can improve our content, tools, and user experience.
Legal and compliance purposes
To comply with applicable laws and enforce our internal compliance obligations.
3. How We Share Your Information
Important: This is a lead generation site.
By submitting your information, you understand and agree that your contact information may be shared with solar service providers who may assist you in evaluating solar options.
Your information may be shared with:
Solar advisors and installers
Independent solar professionals or installation companies who may contact you to discuss solar options for your property.
Service providers
Companies that help us operate our Site, send communications, or process data (for example email platforms, CRM systems, analytics providers, or SMS services). These parties are contractually prohibited from using your data for purposes unrelated to supporting our services.
Advertising platforms
Platforms such as Meta (Facebook/Instagram) and Google that help us measure advertising performance and deliver relevant ads.
Legal or regulatory authorities
When required by law, court order, or regulatory obligation.
We do not sell your SMS opt-in consent or phone number to third parties for unrelated marketing purposes.
4. TCPA Consent & Communications
By submitting your phone number on this Site, you expressly consent — under the Telephone Consumer Protection Act (TCPA) and applicable state laws — to receive calls and text messages (SMS) at the number provided, including those made using automated dialing technology or prerecorded voice messages, from The Solar Prime and/or solar advisors or service providers acting on our behalf.
These communications may include:
• Solar consultation scheduling
• Solar educational resources
• Follow-up regarding your request
• Energy cost and solar guidance
This consent is not required as a condition of purchasing any goods or services.
Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. To opt out of phone calls, contact us using the information in Section 10.
5. Cookies & Tracking Technologies
We use cookies, pixels, web beacons, and similar technologies to enhance your experience on our Site and support marketing efforts.
These include:
Essential cookies
Required for the Site to function properly.
Analytics cookies
Tools such as Google Analytics that help us understand how visitors interact with our Site.
Opt out:
https://tools.google.com/dlpage/gaoptout
Advertising and retargeting pixels
Tools such as the Meta Pixel (Facebook) and Google Ads that allow us to show you relevant ads after visiting our Site.
These technologies do not personally identify you but associate your browser with interest-based advertising segments.
You may disable cookies through your browser settings, although some Site features may not function properly if cookies are disabled. We may also use tracking technologies to measure advertising performance, understand how visitors interact with our Site, and improve the educational solar content and resources we provide.
6. Meta (Facebook) & Google Advertising Disclosure
We use Meta’s advertising platform and Google Ads to reach individuals who may be interested in solar information. These platforms may use cookies and tracking technologies to measure ad performance and build audience segments. You may manage your advertising preferences here:
Meta Ad Preferences
https://www.facebook.com/ads/preferences
Google Ads Settings
https://adssettings.google.com
Network Advertising Initiative Opt-Out
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing requested services, delivering educational resources, and complying with legal obligations.
Personal information may be retained for up to five (5) years from the date of your last interaction with our Site unless a longer retention period is required for legal, regulatory, or compliance purposes. After this period, your information will be securely deleted or anonymized where reasonably possible.
8. Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information, including:
Right to Access
Request a copy of the personal information we hold about you.
Right to Deletion
Request that we delete your personal information, subject to certain legal exceptions.
Right to Correction
Request that inaccurate information be corrected.
Right to Opt-Out of Data Sharing
Request to opt out of certain data sharing for advertising purposes.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Virginia, Colorado, Connecticut, and other state residents may have similar rights under their respective state privacy laws. To exercise any of these rights, please contact us using the information in Section 10.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security and encourage you to use caution when sharing personal information online.
10. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to opt out of communications, please contact us at:
The Solar Prime
Operated by Blue Harbor Media LLC
Email: [email protected]
Phone: +1 (415) 370-1577
Mailing Address: 6692 Lost Lake Court, Jupiter, FL 33458, United States
Website: thesolarprime.com
11. Solar Disclosure
The Solar Prime is a lead generation service that provides educational resources and guidance related to solar energy. We are not a solar installer and do not directly install solar systems.
We may connect individuals with independent solar advisors or installers who can evaluate your specific property and energy needs. Solar availability, pricing, incentives, and financing options vary by location. Solar suitability and potential savings depend on property characteristics and local conditions and are not guaranteed. Not all properties qualify for solar installation.
12. Children’s Privacy
This Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
If you believe a child has submitted personal information to us, please contact us immediately so we can remove the information.
13. Changes to This Policy
We reserve the right to update this Privacy Policy at any time.
We encourage you to review this Policy periodically. Continued use of the Site after updates constitutes acceptance of the revised Policy.